How Shiny Object Disorder Stunts Momentum

How many times have you started implementing new processes or procedures, or have been pumped up after a new training program and have a ton of new tips that you want to incorporate.  Well, I'm here to tell you that the road to bad implementation is paved with good intentions.

You must fight the urge to roll out new thing after new thing.  Stay focused and avoid Shiny Object Disorder.  I am guilty of this as well.

Shiny Object Disorder is when either your focus or actions divert from your original idea toward other tactics. This shift is typically initiated in absence of any thorough analysis and is most often lead by mere gut feeling.

I thought about writing this post today while packing for a business trip to Chicago.  I started thinking about the various tactics I should focus on during the flight and what I needed to pack or download to help me implement a new product implementation strategy.

I even started calculating how much battery life I would need across all my devices so I could work. -- Join the closed BAPM Facebook group to see what I was working on. --  All for a two-and-half hour plane ride!  When I realized the absurdity, I had to laugh because recognized that my focus was way off and the wheels were falling off the wagon.

I asked myself, why was I adding more things on my plate?  A few weeks prior, I had already analyzed and defined the two tactics that I wanted to implement for this new product initiative.

However, somehow I got struck by Shiny Object Disorder.  Apparently, I figured that since I was checking a bag at the airport (which I rarely do) I considered that would be an opportunity to throw in a  few things my luggage that I could work on in route to and once I was in Chicago.

The conversation in my head went something like this; Oh, I can get a few articles written and that survey done; I can work on the architecture for this new feature, I can define the auto responder sequence for this, and I probably should layout the content for the new course.

So, what's behind this?  Why do so many of us try to take on so much?  When you let your inspiration tilt towards over achievement, you stunt your momentum.  I think many of us believe that we are the exception to the rule and can accelerate the pace of change.  Steady and lasting change should always be preferred over rapid forced change.  Bottomline, plot the course and stay the course.

One of the closing pieces of advice that I share at speaking engagements is "don't try to do everything.  Pick the 2-3 things that will make the biggest impact for wherever you are right now in your project."  It was almost too late, but I'm glad I headed my own advice.

Share your comments and stories about your battles with Shiny Object Disorder.