3 Key Steps for Successful Stakeholder Analysis on Any Product or Project

An Overview of The Brown Stakeholder Assessment Model™

The roles of project manager, product manager, and business analyst carry special responsibilities within product launches and project implementations.

Often, completing a project and delivering the promised results relies on the support and motivation of many people inside and outside the company. A crucial first step to any successful project effort is a comprehensive assessment of all project stakeholders.

The Brown Stakeholder Assessment Model™, by Sharon Brown, was created to build structure around and formalize the stakeholder management process. The Model applies three key stakeholder management archetypes -- identification, analysis, and assessment -- and measures stakeholders across three dimensions: Influence, Support, and Impact.



Stakeholder Analysis - Brown Stakeholder Assessment Model